Considered an industry guru, Buffini owns the biggest real estate and business coaching and training company in the US. He arrived in Israel recently to lecture to local real estate agents.
The business of real estate, he told his listeners, can thrive even in these troubled times. Buffini's teachings advocate using networking and existing business contact, rather than costly advertising, to drum up business.
Realtors, he said, must take the time and invest in creating personal relationships: Every person, on average, knows about 285 people, so if you invest in cultivating 100 relationships, you can increase you potential cliental by 28,500 people.
